31 Jul 2024
Website Accessibility Becomes a Stronger Business Priority
Why website accessibility matters to UK businesses, with practical checks for clearer content, usable forms, customer experience and trust.
Giraffe Digital insights
Website Design · Page 5
Website design guidance covering structure, usability, mobile experience, accessibility, trust and conversion-focused content. Page 5 of the article archive.
Find useful advice
Explore the articles.
AI & AutomationAnalytics & DataContent MarketingCyber SecurityDigital MarketingDomains & HostingEcommerceEmail MarketingPrivacy & ComplianceSEOSocial MediaTechnologyWebsite Design
12 Jan 2023
Web Design Trends to Watch in 2023
Key website design priorities for UK businesses in 2023, including faster performance, mobile-first journeys, stronger branding, accessibility, SEO-focused content and more reassuring e-commerce experiences.
28 Jun 2022
Website Speed and Cleaner Design Support Better Conversions
How website speed and clear design support enquiries, with practical ideas for reducing friction and improving mobile customer journeys.
9 Jun 2021
Website Accessibility and Inclusive Design Gain Ground
Inclusive web design is becoming central to UK business websites in 2021, helping more visitors read, navigate, enquire, book and buy with confidence online.
12 Dec 2020
Website Design for Trust After Rapid Digital Change
UK businesses have moved quickly in 2020. Trust-focused website design helps reassure visitors with clearer copy, visible contact details, credible proof, faster pages and better mobile usability.
12 Nov 2020
Website Planning Lessons from 2020
Website planning lessons from 2020 for UK businesses that need clearer purpose, flexible design, stronger SEO, trustworthy content and technology that supports changing customer behaviour.
12 Sep 2020
Website Performance Matters During Online Demand Spikes
Prepare business websites for demand spikes with suitable hosting, faster pages, mobile usability, reliable customer journeys and performance checks.
12 Apr 2020
Video Calls and Virtual Consultations Become Normal
Virtual consultations can help UK businesses keep enquiries moving in April 2020 by combining simple booking journeys, reliable video tools, privacy checks and joined-up digital marketing.
11 Feb 2020
How Websites Help Businesses Communicate During Disruption
When disruption affects trading, your website can give customers clear, trusted answers on opening hours, deliveries, contact routes, service changes and next steps across search, email and social media.
12 Dec 2019
Preparing Websites for the Next Decade
UK-focused guidance for building websites that can adapt through the 2020s, from flexible design and stronger content to SEO, domains, technology, social media and measurement.
3 Sep 2019
Website Accessibility Moves Up the Priority List
Accessible web design guidance for UK businesses, covering WCAG 2.1, usable forms, clearer content and practical checks across customer journeys.
26 May 2019
Dark Mode Design Starts to Influence Digital Products
Review dark mode design for business websites and products, with practical considerations for contrast, accessibility, usability and brand consistency.
12 Jan 2019
Web Design Trends to Watch in 2019
Explore useful web design trends for 2019, including mobile layouts, site speed, brand personality, accessibility and clear content for UK businesses.
12 Dec 2018
Why Website Trust Signals Matter More Than Ever
Website trust signals help UK businesses reassure cautious visitors, improve credibility and turn more enquiries into customers through secure, clear and professional web design.
8 Sep 2018
Building Trust Through Clear Website Content
Clear, honest website content helps UK visitors feel safe to enquire, book or buy. For businesses in 2018, trust depends on plain copy, credible design, secure technology and consistent details across every touchpoint.
17 Jul 2017
Website Speed and User Experience Become Linked
Website speed now shapes how visitors judge a business online, influencing trust, mobile usability, search visibility and conversion performance in 2017.
27 Mar 2017
Why Mobile-First Design Should Guide Website Projects
Mobile-first design gives UK businesses a stronger starting point for 2017 website projects by prioritising speed, key content, search visibility and mobile enquiries from the outset.
12 Jan 2017
Web Design Trends to Watch in 2017
Explore useful web design trends for 2017, including mobile layouts, faster pages, clear calls to action, trust signals and search-friendly content.